Zee Entertainment Enterprises Limited ‘s new initiatives arm Zee Sports and SJ Uplift Kabaddi ‘s Uttar Pradesh Kabaddi League (UPKL) announce a three-year strategic broadcast partnership across TV and Digital. A first-of-its-kind partnership for a state-level sports league, the development reinforces the UPKL’s position as a platform that is focused on nurturing and developing grassroots talent, preparing them for the global stage.

As a part of this partnership, Zee Sports will serve as the exclusive broadcast and digital partner for UPKL, airing the next three seasons along with a live stream on Zee5, reaching millions of viewers across India.

With the addition of 4 new franchises this season, UPKL now features 12 teams representing key cities across Uttar Pradesh. The partnershi

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