Vranjes Firenze, the Florentine perfume house founded in 1983, has acquired a 51% stake in Integra Fragrances, a company specializing in olfactory branding services for clients in the luxury, fashion, hospitality and design sectors. The deal represents a strategic move toward creating a new hub dedicated to high-end ambient fragrance. The founders will remain with the company to ensure continuity, with Lorenzo Cotti continuing as CEO of Integra Fragrances.

“My partners and I are very pleased about this partnership with Vranjes Firenze, which marks a significant step in our development plan,” said Lorenzo Cotti. “By combining our technology and experience in ambient scenting with the artisanal expertise and brand recognition of Vranjes Firenze, we will unlock unique synergies that will enh

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