Australian skincare has a new global heavyweight and it is not one of the usual luxury names with a three-figure price tag.

QFN , formerly known as Quite Frankly Natural, has officially re-launched with a fresh identity and a powerful new chapter that cements its place as a premium, results-driven brand with prices that remain within reach.

Founded in 2012 by Health Scientist Samantha Marsh, the label began as a boutique indie brand with a focus on natural ingredients.

Fast forward to 2025, and it now holds an impressive 52 international awards for innovation and efficacy, with more than 20,000 customers around the world swearing by its formulas.

The name change to QFN marks more than a new logo on the bottle.

It represents a clear shift toward advanced molecular formulatio

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