Starmer urged to back journalism as AI erodes trust in UK media

This marks the launch of the 'journalism matters' campaign

Britain’s media leaders have urged the Prime Minister to take decisive action to protect trusted journalism from a rising tide of misinformation, warning that the future of the country’s news ecosystem is at risk.

In a letter to Keir Starmer, senior figures from the BBC, Sky, ITN, and the News Media Association (NMA), which represents national and regional publishers, called for stronger safeguards to ensure that reliable news sources are not drowned out by fake or AI-generated content on major tech platforms.

This marks the launch of the ‘ journalism matters’ campaign, a joint industry effort urging the government to give regulators like the Competition and Markets Authority (CMA) new powers to tackle what they describe as ‘a