American Tourister has rolled out its new campaign, “Made in Nashik. For the World,” a film that profiles the city behind the brand’s global journey. At Nashik—the brands largest factory in the world—craftsmanship and skill come alive. This campaign is a tribute to the pride, scale, and people who power American Tourister’s journey as a global travel icon.

The TVC portrayed through the worker’s lens at the Nashik plant— where the precision of manufacturing craft blends seamlessly with the vibrant craft and culture of Nashik — from riverbanks to bazaars, from the beat of the dhol to the beauty of Paithani—the campaign captures the heart of Nashik in every detail. This narrative captures how the city’s deep-rooted tradition of craftsmanship flows through the factory each day, personified by

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