Day of the Dead celebrations are driving an increase in Pan de Muerto sales.

Pan de Muerto is a key element for the Day of the Dead altars.

La Mexicana Bakery owner Hector Davila and his team are busy in Edinburg. They've been kneading dough carefully, assembling Pan de Muerto as Dia de Los Muertos fast approaches.

They've made 200 pieces since Wednesday.

"It's a big number," Davila said.

Davila says as Dia de Los Muertos has become more popular, their sales of Pan de Muerto have gone up. Last year, the bakery made 150 pieces of Pan de Muerto.

"Everything seems to be like more sales, and people seem to be celebrating more el Dia de Los Muertos," Davila said.

While some customers are taking their orders home to place on their ofrendas, that's not the case for everyone.

"I just bough

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