Another retail business has ended up on the chopping block.

Dealing with shifting markets and relentless competition, its closure marks the end of a six-year run and the downfall of another size- and gender-inclusive brand.

Parade , a lingerie brand founded in 2019 by then-college students Cami Téllez and Jack DeFuria that focused on challenging traditional lingerie giants such as Victoria’s Secret by offering more inclusive, body-positive, and gender-fluid products, has permanently shut down operations as of Oct. 28, per a notice on its website.

The lingerie brand quickly caught on with Gen Z through its use of eye-catching branding and social media marketing and created an online community across popular platforms, including Instagram.

“Parade was created with the intention to welco

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