Before the World Cup is presented to the winning team next summer, small businesses have a chance to score their own way.

Months away from the FIFA World Cup lights up Hard Rock Stadium, Verizon hosted the FIFA Opportunity Workshop in Miami’s Wynwood neighborhood. Wednesday’s event aims to teach business owners how they can leverage FIFA to help boost growth.

“I think this is an absolutely amazing opportunity — FIFA coming to Miami, the growth that we’re gonna have, the economic development — and again, goes back to our small businesses, right?” said Verizon spokesperson Alonso Castillo. “They are the engine of the U.S. economy.”

Business owners were shown how to create magnetic marketing campaigns and how to resonate with thousands of tourists set to descend on South Florida.

One smal

See Full Page