Anita Dongre has brought her ethos of conscious luxury to the West Coast with the opening of a 3,000-square-foot boutique at 8614 Wilshire Boulevard in Beverly Hills.

Headquartered in Navi Mumbai, her namesake label stands among India’s most celebrated fashion houses, spanning couture, ready-to-wear, menswear and fine jewelry. The brand bridges India’s centuries-old craftsmanship with contemporary silhouettes — pieces worn by the likes of Kate Middleton, Priyanka Chopra Jonas and Beyoncé Knowles-Carter.

The Beverly Hills expansion marks Dongre’s second U.S. store following her SoHo flagship in New York, which opened in 2018, and her 13th location worldwide.

“It was a natural progression of the brand,” she said of heading West. “It feels special to be in Beverly Hills. It feels right.”

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