If brevity is the soul of a hit, Finneas may be about to have his biggest hit ever. Apple commissioned the multiple-Oscar/Grammy winner to write a theme so short that it’s not even being called a theme, but a “mnemonic” — the short series of sounds that will precede every Apple Original show and film going forward. It won’t get him the attention or name recognition that being the co-creator of smashes like “Birds of a Feather” has. But in the long run, should it stick around for years, it might become his most widely heard piece of music, as well as his shortest.

Mnemonic , Finneas says, “is sort of a beautiful word for a logo” accompanied by sound. “The things that I think of as real classic mnemonics are NBC — you can hear that in your head — or HBO has its static.” Finneas is well a

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