Erewhon is keeping things fresh.

The high-end organic grocer, beloved by the stars, is famed for its exorbitantly priced eats and smoothies.

A-list celebrities such as Hailey Bieber, Sabrina Carpenter, Sofia Richie and Olivia Rodrigo all have had smoothie collaborations with Erewhon that can range in price from $11 to $22.

In their latest collaboration, Erewhon is partnering with oral wellness brand Boka on its first-ever toothpaste-inspired smoothie.

That’s right, a smoothie that purposefully tastes like toothpaste.

“Yes, a smoothie inspired by toothpaste might sound unusual, but that’s what made it so fun to create,” Kinsey Butler, Boka’s senior director of brand marketing, told Food & Wine.

“Our goal was to capture that bright, clean sensation you get from brushing with our El

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