Coca-Cola is planning a ‘comeback’ for a 53

(NEXSTAR) – Coca-Cola is hyping up a “new look and brand identity” for Mr. Pibb, a caffeinated cherry-flavored soda that originally debuted over 50 years ago.

Mr. Pibb (sometimes stylized as “Mr. PiBB”) was first introduced in 1972, reportedly as a competitor for Dr Pepper. (Reports at the time indicate that Coca-Cola attempted to market a beverage called Peppo before Mr. Pibb, but was sued by the Dr. Pepper Company over alleged similarities to its signature beverage.) Mr. Pibb stayed on the market until 2001, when it was reformulated and reintroduced as Pibb Xtra.

Last week, however, Coca-Cola announced that Mr. Pibb is making a "comeback" to replace Pibb Xtra, now with a “revived taste” and 30% more caffeine than its last iteration.

(Coca-Cola Company)

“Consumers have been asking for