(Reuters) -IAC missed Wall Street expectations for quarterly revenue on Monday, missed Wall Street revenue estimates on Monday as traffic to its ad‑supported search and content sites fell, sending its shares down 9% in after‑hours trading. The media and internet firm said its search unit's third‑quarter revenue fell 41%, citing Google algorithm changes and policy updates that reduced marketing via affiliate channels. The growing use of Google AI Overviews, which display answers directly on the search results page, has reduced traffic to traditional organic search listings. This decline in organic traffic resulted in fewer ad impressions and, as a result, lower programmatic advertising revenue at IAC's People unit. Overall revenue declined 8% to $589.8 million, below estimates of $601.6 mil
IAC misses quarterly revenue estimates on continued decline in search unit
 The Sunday Guardian11 hrs ago
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