Jeffrey Westbrook for Alexa Magazine, Prop stylist: Miako Katoh

As our clocks creep closer to the holiday gifting season, we’ve rounded up the best luxury watch trends of 2025 — whether you’re shopping for your love or for yourself.

This may be the year to level up your timepiece game with a splashy new face — whether it’s classic nautical blue, a seaworthy green or an oceanic aqua. We’ve also scooped our our favorite pastel watches for a feminine touch — consider them the sweetest styles of the season. Those ready for a truly bold move can wrap their wrist in the sporty pieces that set our hearts racing.

As you’ll see below, we’ve curated the perfect mix of high design and haute drama for the ultimate luxury watch shopping guide.

Today’s special: Serving luxury wristwear with a side o

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