As part of its centennial celebration, Delta Air Lines is rolling out new uniforms for several of its work groups . The uniforms will be worn by over 65,000 employees, and are meant to further enhance Delta's brand image as it celebrates its 100th anniversary in 2025. Not only will the uniforms be worn by customer-facing staff (such as gate agents), but the carrier has also designed attire for employees who work behind the scenes, namely technicians.

Uniforms for staff are important for an airline's brand image as they (and the airline's employees) are a visual representation of a brand. Delta is perhaps the most brand-conscious of all the major US airlines , and it's not surprising that it's looking to refresh these elements of its brand as it celebrates its 100th anniversary, a

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