GRAND PREMIERE: Dinh Van has chosen British actress Aimee Lou Wood as its first brand ambassador.

The “ White Lotus ” and “Sex Education” star makes her debut Tuesday in a campaign by French photographer Julien Vallon. There is also a film with a surreal “Alice in Wonderland” vibe by Czech filmmaker Eva Vik, which sees the actress wander in sculptural sets inspired by Dinh Van jewel shapes.

For managing director Astrid de Montlivault, Wood’s “magnetic presence and rare sincerity that captivates without artifice” was a fit for a brand whose jewels are “very pure in design and catch the eye in the same unadorned way,” she told WWD.

“We found Amy deeply moving in her way of being genuine and never over the top,” the jewelry executive continued. “She’s also incredibly talented and above

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