Google's Holiday 100: What people are shopping for

Every festive season brings its lists — wish lists, shopping lists, to-do lists — but only one tells a larger story about who we are. The Holiday 100 is that list. Drawn from global search data, it’s not a catalogue of consumerism but a snapshot of sentiment. It shows, with unnerving precision, how modern life has shifted from chasing novelty to craving stability. The Holiday 100 sorts people into six archetypes — the Homebody, the One with Style, the Traveller, the Beauty Maven, the Fitness Fan, and the Little One. Each category is a psychological portrait disguised as a shopping guide. The Homebody is no longer a recluse. They’re the modern curator of calm. This year’s top-searched products — Cozy Earth Bubble Cuddle Blanket, Casper Original Pillow, Bombas Merino Wool Blend Socks,