If you are among those who watched Bridget Jones: Mad About the Boy and are still humming the song “It Isn’t Perfect But It Might Be” by English singer-songwriter Olivia Dean , or if you looked up Take That’s 2008 hit “Greatest Day” after seeing Sean Baker’s Anora , or if you are still haunted by Aurora’s “Through the Eyes of A Child” after watching Adolescence , “blame” Universal Music Group U.K.’s Globe sync and brand business.

If you now ask “who!?,” the Globe team probably won’t be surprised. After all, it often wields its magic behind the scenes. With traditional entertainment, games, TikTok, GenAI, and more competing for fans’ attention, audiences seem more saturated than ever before. And that means that the music industry needs to find creative ways to break artists on

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