Net realisation in the beer business is only 25%, says Vivek Gupta. (Source: Freepik) Show Quick Read Summary is AI Generated. Newsroom Reviewed

State governments must rationalise taxation of beer to keep its prices low for the consumers, according to Vivek Gupta, Managing Director and CEO of United Breweries.

“The reality of the beer business is that our net realisation is only 25%, which means if I take a Re 1 cost increase, it translates to a Rs 5 increase for the consumer because 75% is the taxation, which is with the government,” he said during a conversation with NDTV Profit on Monday.

“I think the bigger conversation we need to have with the government is to rationalise taxes. Because if the taxes are not rationalised, any price increase will have a quadruple impact on the c

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