Tottenham Hotspur will replace AIA as front-of-shirt sponsors

Tottenham Hotspur is ending its front-of-shirt sponsorship deal with insurance giant AIA Group Limited at the end of next season.

The Hong Kong–based multinational firm has featured on the front of the north London club’s home shirts for a decade and will continue to do so until the conclusion of the 2026-2027 season.

But then the Hang Seng Index stalwart will transition to a “global training partner” and “its brand will be featured on the training wear for all teams and coaches’ apparel”.

Tottenham Hotspur’s chief revenue officer, Ryan Norys, said “both brands have experienced significant growth”, adding that the deal is a “partnership that will see our two globally recognised brands remain synonymous with each other for ma

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