India’s Women in blue lifted their maiden World Cup trophy earlier this week, but the victory’s impact is not just limited to the pride of the viewers and the country, it is in fact extended into brand endorsements as well. According to industry executives, endorsement fees for captain Harmanpreet Kaur and vice-captain Smriti Mandhana could rise by 30–50%, riding on the visibility and public interest generated by the World Cup win.

Brand deals for women cricketers

The duo, who already endorse over 20 brands between them, currently charge around Rs 60–75 lakh per deal, according to an Economic Times report. That number could soon touch or even exceed Rs 1 crore per endorsement, experts said.

Emerging stars such as Jemimah Rodrigues, Shafali Verma, Deepti Sharma, and Richa Ghosh are also

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