In an industry where a successful film can both make and trap an actor, Telugu actor Siddhu Jonnalagadda finds himself at a crossroads. The runaway success of 'DJ Tillu' and its sequel 'Tillu Square' - which earned Rs 140 crore at the box office - not only established him as a bankable star, but as a fresh voice of Telugu cinema. But it also threatened to typecast him as the wisecracking, irreverent anti-hero audiences had fallen in love with.

His latest release, 'Telusu Kada', directed by Neerraja Kona, was an attempt to showcase his range - a complex, relationship-driven drama that received critical acclaim but struggled at the box office. In an exclusive chat with India Today Digital , the actor-writer reflected on the challenges of reinvention, the harsh realities of commercial cine

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