The UK-based Norton’s immediate commercial focus is on re-establishing itself in its traditional heartlands — the UK, Europe and the US — while also developing TVS’ home-market strength in India and South-East Asia to create a broader customer base, says a statement from TVS Motor Company (TVSM), which now owns the UK’s most-famous motorcycle brand launched 127 years ago.

The goal is not rapid expansion but disciplined growth: Consistent quality, reliability, serviceability and compliance will always take precedence. Norton’s resurgent challenge is to prove to riders and regulators alike that its motorcycles are as robust and refined as they are beautiful and desirable, he said in a statement, as Norton Motorcycles unveiled its Resurgence strategy at EICMA in Italy and launched four all-n

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