(Reuters) -Harley-Davidson reported a higher third-quarter profit on Tuesday, helped by cost-saving measures and strong margins from its custom touring models.

Shares of the storied motorcycle maker rose about 1% in premarket trade.

Consumers rethinking their purchases have led to lower demand for leisure vehicles in the U.S., with inflationary headwinds and tariffs adding to the strain.

However, Harley has employed several cost-saving measures and attempted to make headway with its younger drivers, who want lighter, efficient and more affordable motorbikes.

In the last quarter, the company confirmed the launch of a smaller “Sprint” model, aimed at U.S. and international markets with a targeted entry price below $6,000.

Its quarterly profit rose to $377 million, or $3.10 per share, fr

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