The Coca-Cola Christmas advert has been a staple of the festive season for years, but the company has come under fire for the second year in a row for using AI to create it View Image The iconic Coca-Cola Christmas trucks are an important part of the festive season for many (stock image) (Image: Newcastle Chronicle)

For countless people, spotting the Coca-Cola Christmas advert signals the real beginning of the festive period. Those iconic red lorries and the memorable "holidays are coming" jingle spark excitement for mulled wine, gift-wrapping sessions, and pulling crackers. ‌

The beverage giant faced criticism last year for incorporating Artificial Intelligence (AI) into its yearly Christmas commercial, with critics arguing that ditching human creativity stripped away

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