Bajaj Consumer Care has turned to FCB Ulka to handle the creative direction for its Bajaj Almond Drops Hair Oil and Bajaj No Marks brands, following a competitive multi-agency pitch.

This collaboration highlights Bajaj Consumer Care’s strategy of blending its longstanding brand legacy with modern storytelling approaches.

Under the new mandate, FCB Ulka will oversee both strategic planning and creative execution across all communication platforms.

The agency will work in close partnership with Bajaj Consumer Care to enhance brand visibility and drive growth within the personal care market.

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