Adult entertainment store Hubba Hubba is closing its doors after serving the alternative and LGBTQ+ community in the area for four decades.

In an Instagram post last week, owner M.J. Pullins wrote that the store is ceasing operations on Nov. 24, citing rising costs, “miserly landlords,” and an economic climate that is not conducive to small businesses.

Pullins wrote that the challenges “made this a fight not worth fighting anymore.”

According to the store’s website , Susan Phelps founded it in 1978, mixing local punk fashion with flea market finds and sexual health products. The store evolved as nightclubs and the alternative community in Boston changed, expanding to include the LGBTQ+ community.

Phelps died in 2017, and in 2019, Pullins used her savings from a recent divorce to

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