Cowboys owner and G.M. Jerry Jones is a very good businessman. Whether he’s a good football executive remains up for debate.

His ultimate goal isn’t winning games. He acts like it is. And, sure, he’d rather win than lose. But the real victories come on the balance sheet, and he knows how to keep his team profitable.

By keeping it relevant.

Jones essentially admitted that he’s part carnival barker, part snake-oil salesman during a Monday appearance with Stephen A. Smith of Sirius XM.

“What you do is a little bit of my philosophy,” Jones told Smith. “Controversy. Controversy. I’m serious. I’m dead serious. Not serial killing. Not that. But controversy. The Dallas Cowboys probably have the kind of interest that we have in no small part because we stay out front and we stay controversial.

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