What do you get when you put Vancouver actor-producer Seth Rogen and Roots together?

A very Canadian holiday campaign.

The Studio star teamed up with the Toronto-headquartered lifestyle company to highlight the coming gifting season, with Rogen dubbed the official Roots Holiday Concierge.

Tackling the reality of finding gifts for everyone on your list can be tricky. But Rogen aims to offer assistance with “wit and just the right amount of Canadian charm” in the campaign.

“I help people find gifts,” Rogen explains of his latest role in a video shared to the Roots Instagram account . “People seem to really like me.”

https://www.instagram.com/p/DQoqXUlkrMk/?hl=en

Styled in a series of grandpa-chic cardigans from the brand, including a very B.C. style featuring evergreen trees and

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