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After a prolonged lull following the Pahalgam attack in April , Kashmir is witnessing a resurgence in film and cultural activities, a development bringing renewed optimism among tourism stakeholders who see it as a positive sign for the valley’s tourism revival.

A South Indian film unit is currently shooting in the picturesque resort of Pahalgam in south Kashmir, marking a significant comeback of film crews to the region. Just last month, Bollywood singer Sonu Nigam captivated audiences with a live concert on the banks of Dal Lake at the Sher-i-Kashmir International Conference Centre (SKICC) .

Adding to the vibrant atmosphere, the Kashmir World Film Festival (KWFF) , a seven-day cinematic event at Tagore Hall , has drawn prominent industry names including

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