British Columbia has pulled a planned anti-tariff advertising campaign.

Premier David Eby announced Monday that the province will not proceed with its digital advertisement campaign targeting U.S. audiences.

The campaign was intended as a protest against American tariffs on Canadian softwood lumber.

The decision reflects a broader effort to avoid escalation in trade tensions with the U.S., as well as to avoid the type of negative response exhibited by President Donald Trump to Ontario’s recent TV ad campaign.

Trump pointed to Ontario’s ads as the reason for him halting ongoing trade discussions with Canada.

The B.C. government had planned to run ads highlighting the impact of tariffs on home construction and renovation costs, but the ads have now been scrapped.

Eby said Monday t

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