Mariah Carey's love for the holiday season has always run deep, but some critics say the Queen of Christmas is taking things a bit too far this year.

On Nov. 1, the singer released a video on her Instagram page to unofficially declare that the holiday season had begun. It's become a tradition for the star in recent years, much to the delight of many Christmas lovers who are equally as eager to start celebrating.

However, this year's video doubles as an ad for a major beauty retailer, and its message is rubbing some consumers the wrong way.

Here's everything you need to know about the controversy.

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