A new film market is looking to create fresh inroads for genre-focused projects.

Jonathan Martin, a filmmaker who is also the founder and director of genre festival FilmQuest , and Jon Fitzgerald, a festival director, filmmaker and curator who co-founded Slamdance, have announced the creation of the FilmQuest Market . Launching next year, Marin and Fitzgerald are co-founders and partners on the project, which is set to platform genre-focused fare and run alongside the festival in Provo, Utah.

“I think we could do something very different,” Martin says. “We don’t want this to just be another AFM or just mimicking everybody else. What can we bring that adds value to the industry and to the market space? Obviously, there’s business-to-business, but how do we actually educate, inform, ge

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