The process of commercializing a new medical device is typically quite a long one. It usually takes at least 10 years to complete the journey from conception to FDA approval, noted medtech sales veteran Jennifer Thompson during a fireside chat on Monday at Reuters’ MedTech conference in Boston.

Thompson has worked at Medtronic for nearly 20 years, currently serving as vice president of sales for the U.S. within the medical device giant’s aortic unit. When she first joined the company in 2006, most of her job entailed combing through CMS data to determine which efforts to prioritize and which populations to target.

Now, AI tools can automate much of that work, Thompson pointed out.

She thinks technology is already helping medtech commercialization teams do a better job of tracking da

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