People Inc., one of the largest media publishers in the U.S., has signed an AI licensing deal with Microsoft. The media giant (formerly known as Dotdash Meredith) made the announcement Tuesday as a part of parent company IAC’s third-quarter earnings.

Under the deal, People Inc. will become a launch partner in Microsoft’s publisher content marketplace. This is the company’s second AI deal following its earlier agreement with OpenAI last year.

People Inc. CEO Neil Vogel described the new marketplace as “essentially a pay-per-use market where AI players directly can compensate publishers for use of their content on, sort of like an ‘a la carte’ basis.”

He also praised Microsoft for being committed to paying for content to support its AI efforts, adding that Microsoft’s Copilot would be t

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