0:00 0:00 1x

This is read by an automated voice. Please report any issues or inconsistencies here .

Duane Roberts made millions off a food he was initially wholly ignorant of: the humble burrito.

It was the 1950s, and his family owned a small meat wholesaler called the Butcher Boy that sold patties to local restaurants, including one of the first operating McDonald’s, a location in San Bernardino.

As the fast food chain and other burger joints grew in popularity, the family brainstormed other products they could manufacture, Roberts recalled in a 2007 interview with the Orange County Register.

A butcher who worked at the company, whom Roberts described as having Hispanic heritage, made a suggestion: “Why don’t you make a burrito?”

“I loved Mexican food, but I had no idea what

See Full Page