Yum Brands announced it is exploring strategic options for its Pizza Hut chain, which has struggled for seven consecutive quarters in a competitive fast-food market.

Pizza Hut’s sales have lagged behind Yum’s other major units, Taco Bell and KFC International, with Taco Bell last seeing negative comparable sales in June 2020.

The big picture: Industry peer Domino’s Pizza reported strong consumer demand in October, driven by promotions, new menu items, and delivery partnerships with DoorDash and UberEats. • Former CEO and company veteran David Gibbs noted in August that Pizza Hut’s “insufficient value message amid a competitive value landscape resulted in transaction softness,” despite value deals like personal pizzas for $5 and $2. • Taco Bell’s Tex-Mex menu and affordable pricing ha

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