A new economic and tourism growth strategy for Winnipeg aims to contribute to the creation of 11,000 jobs and add $3.4 billion to the city’s economy by the end of 2030.

Winnipeg Economic Development & Tourism launched its new five-year strategy at the Leaf horticultural attraction on Tuesday at an event titled: Winnipeg Forward 2025: Shaping Winnipeg’s Future.

“The world is increasingly competitive,” said Ryan Kuffner, president and CEO of the agency formerly known as Economic Development Winnipeg and Tourism Winnipeg. “Canada is changing, Manitoba is changing and Winnipeg has changed.”

The new strategy, he added, is the agency’s attempt at charting a path forward.

The first goal of the strategy, Kuffner said, is to boost competitiveness by developing Winnipeg into one of Canada’s most

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