Coca-Cola is doubling down on AI.
On Nov. 3, Coca-Cola released its latest “Holidays Are Coming” ads on YouTube , and for the second year in a row, some of them are generated with artificial intelligence. The pair of commercials look similar to animated films but were created by two “AI studios” — Silverside and Secret Level — and feature familiar themes for the company.
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In one AI ad , animals like seals, rabbits, porcupines and puppies look in awe as big rigs roll through towns that magically transform into festive scenes.
The second AI ad features personified meerkats in sweaters and foxes in peacoats. In both ads, Santa Claus appears to bestow ice-cold soda to the masses.
They’re part of a full holida

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