It seems that Perplexity and Amazon have a standoff in their hands. The Aravind Srinivas-led AI company has publicly accused e-commerce giant Amazon of employing “bully tactics” to limit innovation. In a public blog post, the company revealed that it received an aggressive legal threat from Amazon, demanding that it stop its users from using AI assistants to shop on Amazon’s platform.

The post, titled “Bullying is Not Innovation,” states the Perplexity team finds the incident a critical battle for user rights in the era of agentic AI, where software acts as a personal employee or assistant. The company argues that Amazon’s move is an attempt to block user freedom and prioritise advertisement revenue over customer convenience and innovation

“This is Amazon’s first legal salvo against a

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