Brandon Maxwell and Walmart are working to democratize fashion .

In March 2021 , the celebrity stylist turned luxury American fashion designer joined the retail giant as creative director of two of its private fashion brands: Scoop and Free Assembly. His appointment was the first step in their ongoing journey together to bring fashion at a democratic price point, and joy to the masses.

In an exclusive interview, Maxwell reflects on his nearly five-year journey at Scoop and Free Assembly and his namesake luxury brand’s 10-year anniversary.

“One thing that I realized during the [Brandon Maxwell] spring 2026 show is that I may not have been great in school, but the past 10 years have given me a type of education that I could never be anywhere else. That education did not come through

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