The Telugu box office has been unusually dry this week. After the mixed results of Baahubali: The Epic re-release and the disappointing run of Ravi Teja’s Mass Jathara, theatres across the Telugu states are running with low occupancy. Except for a few multiplexes in Hyderabad, footfalls have dropped sharply. Trade analysts say Baahubali: The Epic has already pulled in whatever it could during its opening weekend, while Ravi Teja’s film is already washed away.

Now, all eyes are on this Friday, November 7, when a bunch of new films are lined up for release. The youth seem particularly excited about The Girlfriend, which banks heavily on Rashmika Mandanna’s craze. Promoted as a different kind of love story, the movie could draw good crowds if word-of-mouth clicks.

Sudheer Babu’s Jatadhara i

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