(Reuters) -The New York Times on Wednesday projected fourth-quarter subscription revenue growth above Wall Street expectations, betting that its strategy to bundle news with more lifestyle and sports content will drive stronger demand from consumers.

Shares of the company rose about 4% in premarket trading.

News consumption in the U.S. has been propped up by consumers wanting to stay in the know at a time of increased political and economic uncertainties, shifting geopolitical landscapes, and deepening concern about climate change.

Aiming to target a wider pool of audience and better retain existing subscribers, NYT has been bundling its digital products including news reports, podcasts, games like Wordle and crosswords, its archive of recipes and sports coverage into one subscription p

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