Food delivery majors like Eternal and Swiggy are turning their attention to the dining-out and live events market, a space that is expanding quickly as urban consumers are spending more on experiences outside the home. According to a new Bernstein Research report, this going out segment now represents the most compelling growth avenue for both companies, at a time when food delivery has settled into slower, more predictable expansion.

While neither company is new to this segment, both are still in the early stages of scaling it. The report notes that Eternal and Swiggy will need to invest meaningfully to formalise inventory flows, deepen partnerships with restaurants and event organisers, and eventually stitch together fuller journeys that combine dining, transport and entertainment

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