In a major global showcase, TVS Motor-owned Norton Motorcycles unveiled four new models at EICMA 2025 in Milan — the Manx, Manx R, Atlas, and Atlas GT — marking the British brand’s official resurgence under Indian ownership. The global launch coincides with TVS Motor Company’s announcement of a £200 million investment in Norton’s UK operations.

Speaking exclusively to CNBC-TV18, Richard Arnold, Executive Director at Norton Motorcycles, said the Milan debut represented the culmination of a five-year rebuilding phase under TVS, which acquired Norton in 2020.

"We launched four bikes today, the Manx, which is an incredible naked roadster, over 200 horsepower, but 130 newton metres of torque… The Manx R, which is a superbike, really changing how products work. And then the Atlas and Atlas R,

See Full Page