Microdramas might be produced on micro budgets, but some veteran Hollywood executives are betting that in the long run they will pay big dividends.

These series, also called “verticals” because they are filmed in portrait orientation and are intended to be viewed on cellphones, first took off in China during the COVID-19 pandemic. But in the past few years, upstart platforms like ReelShort and DramaBox have begun building an American following for these typically low-budget, soapy series in a way that Quibi never did. And while most major players have lingered on the sidelines of the growing format, content to let others put out such series as Captured and Bound by My CEO and Rules of Protection: The Bodyguard I Hate , that’s changing.

Microdramas might be produced on micro budgets,

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