Written by Sanika Deshpande

From listening to queer-centric artists like Clairo to drinking matcha and reading Virginia Woolf, ‘Performative Males’, are the new hot topic of Gen Z. The term has gained popularity in the past year as social media users began highlighting men who adopt the aesthetics of emotional intelligence and self-care not for genuine interest, but for the sake of appearance and female attention. From curated Spotify playlists to staged moments in parks and cafes, these men craft an image designed to impress rather than reflect authenticity.

The phenomenon of ‘performative masculinity’ has become so visible that it has even inspired playful contests and memes worldwide. One such contest was hosted at London’s SoHo square last month, and earlier at Delhi ’s Safdarjung

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