A few years ago, Natalie White got an email from a mom. She’d walked into a Dick’s Sporting Goods with her daughter, an athlete. The girl had picked up one of Moolah Kicks’ Neovolt shoes off a shelf.

“Oh my gosh,” the girl said. “Mom, these are made just for me.”

At first, the mom didn’t understand. She asked her daughter if she wanted to try on a pair.

She started crying: “You don't understand. These are made for girls like me.”

Moments like these are the most fulfilling for White, the founder and CEO of Moolah Kicks — the company that engineered the first basketball shoe made specifically for women.

“That's what this is all about,” White told amNewYork in an exclusive interview. “Making players across the country, even if they're not selling out crowds in Barclays [Center], we are h

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