New York Attorney General Letitia James today issued a consumer alert warning New Yorkers about algorithmic pricing and encouraging them to report cases of companies using algorithmic pricing without properly disclosing it. Algorithmic pricing allows companies to automatically adjust prices based on individuals’ personal data, charging some consumers more than others depending on factors like their location, income, and previous shopping habits. On November 10, New York’s Algorithmic Pricing Disclosure Act takes effect, requiring most companies that use algorithmic pricing to clearly display a disclosure notifying consumers that prices are set using their personal data. Attorney General James is urging New Yorkers who believe they have encountered algorithmic pricing that is not properly d

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