Australia’s public broadcaster has switched its email marketing infrastructure from Salesforce to Braze with the aim of improving audience engagement

The ABC revealed that it’s undergoing a transition from Salesforce Marketing Cloud to Braze in its 2024-2025 annual report [pdf] .

The move followed a "comprehensive" review of its marketing technology infrastructure.

The ABC had been using Salesforce since 2017.

“This platform upgrade is expected to deliver significant improvements in audience targeting, personalisation, operational efficiency and automated campaign delivery at scale,” the national public broadcaster wrote.

The move to Braze is intended to improve the broadcaster's reach and the discoverability of content and is part of a “broader digital transformation” at the A

See Full Page